Wednesday 15 February 2012

Neko Nation Brisbane - the 6 month journey

Neko Nation Brisbane was a very emotional night for me in terms of what an epic achievement it was to pull this night off.  Biggest and most fun show yet, yet it was around 4 months ago that we thought the Brisbane show would never see the light of day....

In mid 2011 we launched a Neko Nation Australia tour, basically a lot of things went against us throughout the tour, it was unfortunate but also a huge learning process.

It started in August when Sydney was cancelled, lack of interest and support meant the show got called off for 2011 (now successfully relaunching in 2012). Then in September our Brisbane venue had remained quiet the whole month and didn't respond to phone calls or e-mails.  On the plus side we had successful Perth and Adelaide shows that month.

In October, Melbourne sees a dismal turnout, despite our biggest and most expensive advertising campaign yet, we played to a pretty small crowd and we ended up losing a significant amount of money in the process.  We come back home to realise that Brisbane had less than 40 clicking attending, we start to worry that an east coast tour was a bad idea where we don't have the advantage of putting on a show in a city where all our friends are.  Also after a bit of investigating we found out the venue didn't respond as it was actually shut down with no announcement made anywhere.  Quite saddened I had to cancel the event and postpone it to 2012.


In October was the Tokyo Hardcore store launch which kept Susannah's hands quite full so I got to lead the way with Neko Nation in a new direction which was to make the event a lot huger and more spectacular than ever before.  There were a few people in Brisbane who really wanted to see the event happened and helped quite a lot in particular Samantha and Jacqui and we had some awesome sponsors who helped us get a presence at Supanova.

Over the next few months and especially the last few weeks, interest in Brisbane just kept growing and growing, the excitement was as strong as Adelaide's and we got really excited when we thought that Brisbane could beat Perth.  In February it was quite possible that it could rival the Adelaide show.  In the end it ended up being an absolute blast and it was our biggest and best show yet, although we will admit Adelaide is barely trailing behind and I'm doing my best to make sure Adelaide will have a show that will rival it in terms of both size and fun!

Things are definitely looking up at Neko Nation everywhere however I guess there is one downside as we noticed we promoted our Brisbane exactly the same as in Melbourne (use of conventions, posters, Facebook spend) and as an end result, we've unfortunately had to put Neko Nation Melbourne on hiatus for the time being, due to the dramatic amount of difference in numbers and interest.

In celebration of our last show, it's back to work as usual on the next shows, Adelaide is going to be a lot of fun and Sydney should be interesting, just wish I had way more time and wasn't working every night at my other job this week!  >.<

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